By subscribing to or using Retane's services, you agree to these Terms of Service and our Privacy Policy. If you do not agree, do not use the platform.
By subscribing, you confirm that you have the authority to represent your business and agree that Retane Ltd may create, host, and maintain your website and legal policies on your behalf.
About Us & Scope
Retane Ltd ("Retane", "we", "us", "our") is a digital services company registered in England and Wales, providing subscription-based services exclusively to business clients (B2B).
These Terms constitute a legally binding agreement between Retane Ltd and the business entity subscribing to our services ("Client", "you"). These Terms apply to all services provided by Retane Ltd, including but not limited to those listed in Section 2.
Our services are not provided to consumers. By entering into this agreement, you confirm you are acting on behalf of a registered business or as a sole trader, and that the Consumer Rights Act 2015 and other consumer protection legislation do not apply to this agreement.
Services Offered
Retane provides subscription-based digital services to businesses, which may include but are not limited to:
Website design, creation, hosting, and maintenance
Domain registration and hosting management
Social media content creation and management (Facebook, Instagram, Google)
Reputation management, including automated review collection and review responses
Google visibility and local SEO management
SMS and email communication tools, including instant enquiry alerts
WhatsApp Business integration and management
Dedicated local business numbers
Booking and appointment scheduling systems
Automation related to website enquiries, leads, bookings, and customer communication
Artificial intelligence tools, AI-powered chatbots, and automated response systems
AI-powered lead management, including instant AI replies to enquiries, automated appointment booking, missed call text-back, and priority lead handling
Automated review collection and AI-powered review responses
Priority lead handling and response setup
Multi-location setup and management
Custom integrations and automation workflows
Dedicated account management
Hosting and management of digital tools, features, and add-on services
Any additional services, features, or systems provided by Retane as part of an active subscription
Services provided to each Client will vary depending on the selected subscription plan and any agreed add-ons. Not all services are included in every plan.
Retane provides tools and systems only and does not guarantee business outcomes, including but not limited to increased leads, sales, revenue, bookings, or enquiries.
Retane reserves the right to modify, add, remove, or replace services or features at any time, with reasonable notice where changes are material.
Subscription Plans & Pricing
Retane offers two categories of subscription plans: Website & Digital Growth Plans and AI Lead Management Plans. Inclusions are as described on our website at the time of purchase.
3.1 Website & Digital Growth Plans
Website & Digital Growth Plans are billed monthly in advance.
Growth — £60/month
Conversion-focused website, built for your trade
Domain and hosting included
Instant SMS alerts for every enquiry
Ongoing support and updates
Google visibility management
Growth Pro — £90/month
Everything in Growth, plus:
Automated review collection system
Review management and responses on your behalf
Weekly social media content across Facebook, Instagram, and Google (4 posts per month)
Dedicated local business number
WhatsApp Business integration
Priority support and updates
Growth Elite — £205/month
Everything in Growth Pro, plus:
Multi-location setup and management
Advanced reputation management system
Social media content twice per week across Facebook, Instagram, and Google (8 posts per month)
Priority lead handling and response setup
Custom integrations and automation
Dedicated account management
3.2 AI Lead Management Plans
AI Lead Management Plans are billed in advance on a rolling 4-week billing cycle. Each billing period is 4 weeks (28 days) from the date your subscription begins. No contracts apply. You may cancel at any time in accordance with Section 6.
Starter — £297 per 4 weeks
Every enquiry gets an instant reply and a booked appointment, even when you're on a job.
Instant AI reply to every enquiry
Appointments booked automatically
Lead details texted to you instantly
Runs 24/7, all year round
Advanced — £497 per 4 weeks
Everything in Starter, plus:
Instant text back to missed calls via a Retane-provided business number
Automatic appointment reminders
Google reviews made effortless
Every review replied to by AI
Premium — £697 per 4 weeks
Everything in Advanced, plus:
Monthly performance report
Priority WhatsApp support
Quarterly strategy call
Dedicated account management
3.3 General Pricing Terms
Retane reserves the right to update pricing with a minimum of 30 days' written notice. Continued use of services after that period constitutes acceptance of the updated pricing.
No contracts apply to any plan. You may cancel at any time in accordance with Section 6.
Website Services & Revision Policy
4.1 Website Development Where website design and development is included in your subscription, Retane will design and build a website based on the information, branding, and content you provide. You are responsible for supplying accurate, complete, and timely information required for delivery.
4.2 Revision Limits The following revision limits apply per website build or significant update:
Growth Plan clients: Up to 1 round of revisions per month included
Growth Elite clients: Up to 2 rounds of revisions per month included
A "round of revisions" means one consolidated set of feedback submitted in a single communication. Revisions beyond these limits will be scoped and quoted separately.
4.3 Ongoing Updates Ongoing support and updates included in subscriptions covers minor amendments such as text changes, image swaps, and small adjustments. Full redesigns, new page builds, or structural overhauls are not included and will be treated as additional work, quoted separately.
4.4 Client Responsibility for Content You are responsible for reviewing and approving all website content before it is published. Retane accepts no liability for errors, inaccuracies, or omissions in content that was provided by or approved by you.
Payment Terms
5.1 Subscription Model Services are provided on a rolling subscription basis, billed in advance. Website & Digital Growth Plans are billed monthly. AI Lead Management Plans are billed every 4 weeks (28 days). Your subscription begins on the date your order is confirmed.
5.2 Payment Collection By subscribing, you authorise Retane Ltd to collect the applicable subscription fee from your nominated payment method on a recurring basis in accordance with your plan's billing cycle.
5.3 Payment Processing All payments are processed securely via our third-party payment processor. Retane does not store or have direct access to your full card or bank account details.
5.4 Failed Payments
If a payment fails, Retane will automatically retry the following day. Where payment remains unsuccessful following the initial retry, services may be paused until the outstanding balance is settled. If payment remains unsuccessful for 14 days, your account will be suspended and all associated data, including your website and hosted content, will be permanently deleted. You will be notified prior to deletion wherever reasonably practicable.
5.5 Refunds Subscription payments are non-refundable. No refunds will be issued for partial billing periods, unused services, or mid-cycle cancellations. This does not affect any statutory rights you may have.
5.6 No Setup Fees All services are billed as subscription-only. There are no separate setup fees unless otherwise agreed in writing.
Cancellation & Termination
6.1 Cancellation by You You may cancel your subscription at any time via the Retane Client Portal or by contacting support at [email protected]. Upon cancellation, your services will remain active until the end of your current billing period, at which point your subscription will end automatically. No refund is due for any remaining days in that billing period.
6.2 Termination by Retane We reserve the right to suspend or terminate your account immediately and without prior notice if:
You fail to meet payment obligations as set out in Section 5
You breach any provision of these Terms
You engage in unlawful, abusive, harmful, or offensive behaviour toward Retane staff or representatives
Continuing to provide services would expose Retane to legal, reputational, or financial risk
6.3 Effect of Termination Upon termination of your subscription:
Access to all services will cease
All associated client data, websites, and hosted content will be permanently deleted from our systems in accordance with our Privacy Policy
Any outstanding fees remain due and payable in full
Prior to permanent deletion, Retane will send the client a data export notice by email, providing a minimum of 7 days to request an export of their data. After this period, all data will be permanently deleted and cannot be recovered.
AI Tools, Automation & Automated Systems
7.1 Nature of AI & Automation Services Where artificial intelligence tools, chatbots, automated messaging, AI lead management systems, or similar systems are deployed as part of your services, you acknowledge and agree that:
AI-generated content and automated responses are produced by machine-learning systems and may not always be accurate, appropriate, complete, or suitable
Retane does not guarantee the accuracy, reliability, or fitness for purpose of any output produced by AI tools or automated systems
AI systems may occasionally produce unexpected, incorrect, unintended, or inappropriate outputs
7.2 Client Responsibility You are solely responsible for:
Reviewing and monitoring all AI-generated content and automated responses associated with your account
Ensuring AI tools and automations are used in compliance with all applicable laws
Any consequence arising from AI-generated content communicated to your customers, prospects, or any third party
7.3 No Liability for AI Errors Retane Ltd accepts no liability whatsoever for any errors, omissions, misstatements, or inappropriate outputs produced by AI tools, chatbots, AI lead management systems, or automated systems delivered as part of our services. This includes, without limitation, any reputational damage, financial loss, missed opportunity, missed lead, customer complaint, or regulatory consequence arising from such outputs.
Booking & Appointment Systems
Where Retane provides online booking, scheduling, or appointment management as part of your subscription (including AI-powered automated appointment booking):
Booking systems are provided as a tool to assist with managing enquiries and appointments
Retane does not guarantee booking accuracy, availability, or attendance
Retane is not responsible for missed bookings, double bookings, no-shows, notification failures, calendar sync issues, or any loss of revenue arising from the use of booking systems
Clients are responsible for monitoring and managing their own bookings and calendars at all times
Social Media & Reputation Management
9.1 Social Media Content Where social media posting is included in your plan, Retane will publish content to your nominated social media accounts on your behalf. All visual content posted is provided by the Client and must consist of the Client's own work, images, and materials. Retane will write captions to accompany this content at its discretion. If you are not satisfied with a caption following publication, you may request an amendment and Retane will update it. Retane does not create, source, or produce visual content on behalf of the Client, and is not liable for any content provided by the Client that infringes third-party rights.
Where a member of the Retane team has requested content from the Client and the Client fails to supply it promptly or at all, Retane accepts no responsibility for missed, delayed, or unpublished posts. Retane's posting obligations are conditional on the Client providing sufficient content in a timely manner. No compensation, credit, or service adjustment will be due in respect of posts that could not be made due to the Client's failure to supply content.
9.2 Review Management Where review management is included in your plan (including AI-powered review responses under AI Lead Management Plans), Retane will manage and respond to reviews on your behalf using reasonable skill and care. Retane is not responsible for the content of reviews posted by third parties, nor for any reputational impact arising from such reviews.
9.3 No Guaranteed Outcomes Retane does not guarantee any specific number of reviews, follower growth, engagement levels, or business outcomes resulting from social media or reputation management services.
Limitation of Liability
10.1 No Liability for Indirect Loss To the fullest extent permitted by law, Retane shall not be liable for any:
Loss of profits, revenue, or anticipated savings
Loss of business, contracts, or opportunities
Missed leads, enquiries, or sales
Reputational damage or loss of goodwill
Data loss arising from account suspension, termination, or third-party failures
Indirect, consequential, or special loss of any kind
whether or not such loss was foreseeable or Retane had been advised of the possibility of such loss.
10.2 Cap on Direct Liability Our total aggregate liability to you for direct loss arising from these Terms, whether in contract, tort (including negligence), or otherwise, shall not exceed the total fees paid by you to Retane in the 3 months immediately preceding the event giving rise to the claim.
10.3 Exceptions Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under English law.
Third-Party Services, Force Majeure & Uptime
11.1 Third-Party Services Retane uses third-party providers to deliver parts of its platform, including hosting, payment processing, SMS delivery, email services, analytics, booking systems, and other tools. While we carefully select our providers, Retane is not liable for any issues, outages, changes, or data loss caused by third-party services. Third-party services may change, suspend, or discontinue features without notice.
11.2 Force Majeure Retane is not responsible for any interruption, delay, or loss caused by circumstances beyond our reasonable control, including natural disasters, fire, flood, power outages, internet outages, cyber-attacks, government action, or other events outside our control.
11.3 Service Availability Retane aims to provide 99.9% uptime across all services. Occasional downtime may occur for maintenance, updates, or technical issues. We are not liable for minor or temporary interruptions to service.
Intellectual Property
12.1 Retane's Intellectual Property All platform software, templates, automation workflows, AI configurations, AI prompt engineering, systems, processes, frameworks, and Retane branding remain the exclusive intellectual property of Retane Ltd. Nothing in these Terms transfers ownership of any of these to you.
12.2 Client Content You retain ownership of all content, branding, logos, and materials you provide to Retane. You grant Retane a non-exclusive licence to use such materials solely for the purpose of delivering your services.
12.3 Deliverables Upon full payment of all outstanding fees, you will own the website content and creative assets specifically produced for you. This does not include underlying systems, templates, platforms, automation frameworks, AI configurations, or infrastructure used to build and deliver your services.
12.4 Prohibited Use You may not copy, reproduce, resell, reverse-engineer, or repurpose any systems, workflows, processes, templates, or methodologies developed or provided by Retane without our express written permission.
Data Protection & Privacy
13.1 Data We Collect In order to provide our services, we collect and process the following categories of personal and business data:
Full name
Email address
Phone number
Business address
Payment information (processed and stored securely via our payment processor)
13.2 Data Controller & Processor Roles For the purposes of UK GDPR and the Data Protection Act 2018:
The Client acts as the Data Controller in respect of all personal data collected, processed, or stored through their website, booking systems, forms, and communication tools
Retane acts as a Data Processor on behalf of the Client, processing personal data only as necessary to provide the subscribed services and in accordance with the Client's instructions
13.3 Client's Data Obligations The Client confirms that all personal data provided to or processed through Retane has been collected lawfully. The Client is responsible for:
Determining the lawful basis for processing personal data
Obtaining and managing all required consents and permissions
Ensuring the accuracy, security, and legality of all data supplied
Compliance with UK GDPR, PECR, and any other applicable data protection or electronic communications laws
Retane is not responsible for unlawful data collection, misuse of personal data, or regulatory penalties arising from the Client's failure to comply with their data protection obligations.
13.4 Website Legal Policies All client websites hosted on Retane will include a Privacy Policy and Cookies Policy provided by Retane. Clients acknowledge and agree to use these policies as the legal data protection notice for their own sites. Current versions can be viewed at:
13.5 Further Information Full details of how Retane processes personal data are set out in our Privacy Policy.
13.6 Platform Access To set up, configure, and maintain services on your behalf, you grant Retane Ltd authorised access to any CRM, messaging platform, or third-party account necessary to deliver the agreed services. Retane will access these accounts solely for the purpose of delivering your services and will not use this access to view, export, modify, or share your data beyond what is strictly necessary. If you require access to your own CRM or platform account at any time, you must submit a request to Retane in writing to [email protected]. Retane will respond to written access requests within one business day.
13.7 Data Portability and Cancellation All customer conversation data, contact records, and booking information collected through your services is stored within your own platform account. Retane does not hold or store this data independently. Where your customers make a subject access request or any other request under UK GDPR or applicable data protection legislation, you are solely responsible for fulfilling that request. If you require access to your platform account to do so, you must request this in writing in accordance with Section 13.6. Upon cancellation of services, you are solely responsible for requesting access to and exporting any data you wish to retain before services are deactivated. Retane is not liable for any data loss resulting from your failure to request access or export your data prior to cancellation. Retane will not initiate data exports on your behalf.
Priority support is included for Growth Elite plan subscribers. Priority WhatsApp support is included for AI Lead Management Premium plan subscribers.
Client Responsibilities
Clients must:
Not use the platform or any Retane service for illegal, harmful, or fraudulent activities
Not engage in abusive, offensive, or threatening behaviour toward Retane staff or representatives
Ensure all data uploaded to or processed through the platform complies with applicable data protection laws
Provide accurate and complete information required for the delivery of services
Ensure Retane has the necessary permissions and access to any third-party accounts (e.g. social media platforms) required to deliver services
Referral Programme
Retane may offer an optional Referral Programme allowing existing clients to refer other businesses in exchange for rewards such as a discount on their next billing period's subscription.
Eligibility: Participation is open only to active Retane subscribers in good standing. The referred business must be new to Retane and not a previous subscriber. Each referral must be submitted through Retane's official referral form.
Reward Conditions: Rewards are granted to the referrer only, once the referred business successfully completes registration and their first payment is processed. Rewards cannot be exchanged for cash, transferred, or combined with other promotions. Multiple referrals may be submitted, but each referred business only qualifies once.
Fair Use: Self-referrals or fraudulent submissions are strictly prohibited. Referrers must confirm they have obtained consent from the referred business before submitting their details, in accordance with data protection laws. Retane reserves the right to withhold or revoke rewards if abusive or fraudulent activity is detected.
Changes: Retane may amend, suspend, or discontinue the Referral Programme at any time without prior notice. Continued participation constitutes acceptance of any changes.
Indemnification
You agree to indemnify, defend, and hold harmless Retane Ltd, its directors, employees, and agents from and against any claims, losses, damages, costs, and expenses (including reasonable legal fees) arising from:
Your use of or misuse of our services or platform
Your breach of these Terms
Any content or materials you have provided to us
Hosting or publishing illegal or infringing content through our platform
Any claim by a third party arising from AI-generated content or automated systems delivered under your subscription
Your failure to comply with applicable data protection or other legal obligations
Confidentiality
Both parties agree to keep confidential any proprietary or sensitive business information disclosed during the course of this agreement and not to disclose such information to any third party without prior written consent, except where required by law.
Dispute Resolution & Governing Law
19.1 Good Faith Resolution In the event of any dispute arising from these Terms or the use of Retane's services, both parties agree to first attempt to resolve the matter in good faith through discussion and negotiation. Formal legal proceedings should only be pursued if a resolution cannot be reached through this process.
19.2 Governing Law These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes are subject to the exclusive jurisdiction of the courts of England and Wales.
Changes to These Terms
Retane may update these Terms at any time. Where changes are material, we will provide at least 30 days' written notice by email or via our platform. Updated Terms will be published at https://www.retane.co.uk/terms. Continued use of the platform following that period constitutes acceptance of the updated Terms.
General Provisions
21.1 Entire Agreement These Terms, together with our Privacy Policy, constitute the entire agreement between you and Retane Ltd and supersede all prior agreements, representations, or understandings, whether written or oral.
21.2 Severability If any provision of these Terms is found to be invalid, unlawful, or unenforceable, that provision shall be severed from the remainder of the Terms, which shall continue in full force and effect.
21.3 Waiver Failure by Retane to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision.
21.4 No Assignment You may not assign or transfer any rights or obligations under these Terms without Retane's prior written consent.
Standalone AI Booking Bot Services
22.1 Scope This section applies to clients who subscribe to Retane's AI booking bot service as a standalone product, independent of any other Retane subscription plan. Where a client subscribes to both a standalone bot service and a wider Retane subscription plan, both this section and all other applicable sections of these Terms apply.
22.2 What Is Included The standalone AI booking bot service includes the setup, configuration, hosting, and maintenance of an AI-powered conversational booking assistant deployed across the client's nominated channels. The specific channels, features, and configuration will be agreed at onboarding and documented in the client's intake form. Any changes requested after go-live may be subject to additional charges.
22.3 What Is Not Included Unless explicitly agreed in writing, the standalone bot service does not include website design, social media management, review management, SEO, or any other service listed in Section 2. The bot is a standalone tool only.
22.4 Client Responsibilities The client is solely responsible for:
Providing accurate business information, working hours, calendar access, and any other details required to configure the bot correctly at onboarding
Ensuring all third-party accounts required for bot deployment, including but not limited to Instagram, WhatsApp Business, and Facebook, are active, accessible, and in good standing
Monitoring all conversations handled by the bot on an ongoing basis
Ensuring the bot's responses remain accurate, appropriate, and compliant with applicable laws as their business changes
Notifying Retane promptly of any changes to working hours, services, pricing, availability, or any other information that may affect the bot's responses
Obtaining any consents required under PECR, UK GDPR, or any other applicable legislation before deploying automated messaging to their customers
22.5 No Guarantee of Performance Retane does not guarantee that the bot will successfully book any specific number of appointments, convert any specific number of leads, or produce any specific business outcome. The bot is a tool to assist with enquiry handling and appointment booking only. Results will vary depending on factors outside Retane's control including but not limited to lead quality, channel performance, and client responsiveness to flagged issues.
22.6 Third-Party Channel Dependency The bot operates across third-party channels including Instagram, WhatsApp, Facebook Messenger, SMS, and others. Retane is not responsible for any disruption, limitation, policy change, account suspension, or outage caused by any third-party platform that affects the bot's ability to operate. No refund or service credit will be due in such circumstances.
22.7 Bot Accuracy and Outputs As set out in Section 7, AI-generated responses may occasionally be inaccurate, unexpected, or inappropriate. The client acknowledges this and accepts that Retane bears no liability for any consequence arising from bot outputs, including but not limited to missed bookings, incorrect information communicated to a customer, reputational damage, or any financial loss.
22.8 Ongoing Prompt and Configuration Changes Retane will make reasonable efforts to refine and update the bot's configuration in response to issues identified by the client. The client acknowledges that prompt engineering and AI configuration is an iterative process and that not all desired behaviours can be guaranteed. Retane reserves the right to limit the number of configuration change requests included within a billing period.
22.9 Calendar and Booking System Where the bot is connected to the client's calendar for appointment booking, the client is responsible for ensuring their calendar is kept up to date and accurately reflects their availability at all times. Retane accepts no liability for double bookings, missed appointments, or scheduling errors arising from inaccurate calendar data provided by or maintained by the client.
22.10 Pricing and Billing Standalone bot services are billed on a monthly rolling basis as set out in Section 5. Pricing for standalone bot services will be confirmed at onboarding. All other payment terms in Section 5 apply in full.
22.11 Cancellation Cancellation of a standalone bot service is subject to the terms set out in Section 6. Upon cancellation the bot will be deactivated at the end of the current billing period. No refund is due for any remaining days in that billing period.
AI Lead Management Services
23.1 Scope This section applies to clients who subscribe to any AI Lead Management Plan (Starter, Advanced, or Premium) as set out in Section 3.2. Where a client subscribes to both an AI Lead Management Plan and a Website & Digital Growth Plan, both this section and all other applicable sections of these Terms apply.
23.2 What Is Included AI Lead Management Plans include AI-powered tools for managing inbound enquiries, automated appointment booking, lead notifications, and related services as described in Section 3.2. The specific features included depend on the plan tier selected.
23.3 Retane-Provided Business Number Where the Advanced or Premium plan includes a missed call text-back feature, Retane will provide the client with a dedicated business phone number. This number is owned and managed by Retane and is provided solely for use in connection with the subscribed services. Upon cancellation or termination of the subscription, the Retane-provided number will be deactivated and cannot be ported or transferred to the client or any third party.
23.4 Client Responsibilities In addition to the general client responsibilities set out in Section 15, AI Lead Management clients are solely responsible for:
Providing accurate business information, services offered, pricing, working hours, and availability required to configure the AI system correctly at onboarding
Keeping their calendar up to date and accurately reflecting availability at all times
Monitoring AI-handled conversations and appointments on an ongoing basis
Notifying Retane promptly of any changes to their business that may affect the AI system's accuracy
Ensuring compliance with PECR, UK GDPR, and any other applicable legislation relating to automated communications
23.5 No Guarantee of Performance Retane does not guarantee that the AI Lead Management system will book any specific number of appointments, convert any specific number of leads, reduce missed calls by any specific amount, or produce any specific business outcome. The system is a tool to assist with lead handling and appointment management only. Results will vary depending on factors outside Retane's control, including lead quality, enquiry volume, and client responsiveness.
23.6 Billing Cycle AI Lead Management Plans are billed every 4 weeks (28 days) in advance, as set out in Section 5.1. All other payment terms in Section 5 apply in full.
23.7 Cancellation Cancellation of an AI Lead Management Plan is subject to the terms set out in Section 6. Upon cancellation, all AI services and the Retane-provided business number (if applicable) will be deactivated at the end of the current 4-week billing period. No refund is due for any remaining days in that billing period.
General Application to All Services
24.1 Scope These Terms apply in full to any and all services, tools, systems, automations, configurations, consulting, or deliverables provided by Retane Ltd to the Client, whether or not such services are specifically described in these Terms. This includes any bespoke, custom, or ad hoc work agreed between Retane and the Client.
24.2 Custom & Bespoke Services Where Retane provides services not specifically listed in Section 2 or described in any other section of these Terms, the scope, inclusions, and pricing will be confirmed in writing at onboarding or prior to commencement. In the absence of a separate written agreement, all provisions of these Terms apply in full, including but not limited to Sections 5 (Payment), 6 (Cancellation), 7 (AI & Automation), 10 (Limitation of Liability), 12 (Intellectual Property), 13 (Data Protection), and 17 (Indemnification).
24.3 No Guarantee of Outcomes Retane provides tools, systems, and services only. Retane does not guarantee any specific business outcome arising from any service, regardless of whether that service is listed in these Terms.
By subscribing to or using Retane's services, you agree to these Terms of Service and our Privacy Policy. If you do not agree, do not use the platform.
By subscribing, you confirm that you have the authority to represent your business and agree that Retane Ltd may create, host, and maintain your website and legal policies on your behalf.
About Us & Scope
Retane Ltd ("Retane", "we", "us", "our") is a digital services company registered in England and Wales, providing subscription-based services exclusively to business clients (B2B).
These Terms constitute a legally binding agreement between Retane Ltd and the business entity subscribing to our services ("Client", "you"). These Terms apply to all services provided by Retane Ltd, including but not limited to those listed in Section 2.
Our services are not provided to consumers. By entering into this agreement, you confirm you are acting on behalf of a registered business or as a sole trader, and that the Consumer Rights Act 2015 and other consumer protection legislation do not apply to this agreement.
Services Offered
Retane provides subscription-based digital services to businesses, which may include but are not limited to:
Website design, creation, hosting, and maintenance
Domain registration and hosting management
Social media content creation and management (Facebook, Instagram, Google)
Reputation management, including automated review collection and review responses
Google visibility and local SEO management
SMS and email communication tools, including instant enquiry alerts
WhatsApp Business integration and management
Dedicated local business numbers
Booking and appointment scheduling systems
Automation related to website enquiries, leads, bookings, and customer communication
Artificial intelligence tools, AI-powered chatbots, and automated response systems
AI-powered lead management, including instant AI replies to enquiries, automated appointment booking, missed call text-back, and priority lead handling
Automated review collection and AI-powered review responses
Priority lead handling and response setup
Multi-location setup and management
Custom integrations and automation workflows
Dedicated account management
Hosting and management of digital tools, features, and add-on services
Any additional services, features, or systems provided by Retane as part of an active subscription
Services provided to each Client will vary depending on the selected subscription plan and any agreed add-ons. Not all services are included in every plan.
Retane provides tools and systems only and does not guarantee business outcomes, including but not limited to increased leads, sales, revenue, bookings, or enquiries.
Retane reserves the right to modify, add, remove, or replace services or features at any time, with reasonable notice where changes are material.
Subscription Plans & Pricing
Retane offers two categories of subscription plans: Website & Digital Growth Plans and AI Lead Management Plans. Inclusions are as described on our website at the time of purchase.
3.1 Website & Digital Growth Plans
Website & Digital Growth Plans are billed monthly in advance.
Growth — £60/month
Conversion-focused website, built for your trade
Domain and hosting included
Instant SMS alerts for every enquiry
Ongoing support and updates
Google visibility management
Growth Pro — £90/month
Everything in Growth, plus:
Automated review collection system
Review management and responses on your behalf
Weekly social media content across Facebook, Instagram, and Google (4 posts per month)
Dedicated local business number
WhatsApp Business integration
Priority support and updates
Growth Elite — £205/month
Everything in Growth Pro, plus:
Multi-location setup and management
Advanced reputation management system
Social media content twice per week across Facebook, Instagram, and Google (8 posts per month)
Priority lead handling and response setup
Custom integrations and automation
Dedicated account management
3.2 AI Lead Management Plans
AI Lead Management Plans are billed in advance on a rolling 4-week billing cycle. Each billing period is 4 weeks (28 days) from the date your subscription begins. No contracts apply. You may cancel at any time in accordance with Section 6.
Starter — £297 per 4 weeks
Every enquiry gets an instant reply and a booked appointment, even when you're on a job.
Instant AI reply to every enquiry
Appointments booked automatically
Lead details texted to you instantly
Runs 24/7, all year round
Advanced — £497 per 4 weeks
Everything in Starter, plus:
Instant text back to missed calls via a Retane-provided business number
Automatic appointment reminders
Google reviews made effortless
Every review replied to by AI
Premium — £697 per 4 weeks
Everything in Advanced, plus:
Monthly performance report
Priority WhatsApp support
Quarterly strategy call
Dedicated account management
3.3 General Pricing Terms
Retane reserves the right to update pricing with a minimum of 30 days' written notice. Continued use of services after that period constitutes acceptance of the updated pricing.
No contracts apply to any plan. You may cancel at any time in accordance with Section 6.
Website Services & Revision Policy
4.1 Website Development Where website design and development is included in your subscription, Retane will design and build a website based on the information, branding, and content you provide. You are responsible for supplying accurate, complete, and timely information required for delivery.
4.2 Revision Limits The following revision limits apply per website build or significant update:
Growth Plan clients: Up to 1 round of revisions per month included
Growth Elite clients: Up to 2 rounds of revisions per month included
A "round of revisions" means one consolidated set of feedback submitted in a single communication. Revisions beyond these limits will be scoped and quoted separately.
4.3 Ongoing Updates Ongoing support and updates included in subscriptions covers minor amendments such as text changes, image swaps, and small adjustments. Full redesigns, new page builds, or structural overhauls are not included and will be treated as additional work, quoted separately.
4.4 Client Responsibility for Content You are responsible for reviewing and approving all website content before it is published. Retane accepts no liability for errors, inaccuracies, or omissions in content that was provided by or approved by you.
Payment Terms
5.1 Subscription Model Services are provided on a rolling subscription basis, billed in advance. Website & Digital Growth Plans are billed monthly. AI Lead Management Plans are billed every 4 weeks (28 days). Your subscription begins on the date your order is confirmed.
5.2 Payment Collection By subscribing, you authorise Retane Ltd to collect the applicable subscription fee from your nominated payment method on a recurring basis in accordance with your plan's billing cycle.
5.3 Payment Processing All payments are processed securely via our third-party payment processor. Retane does not store or have direct access to your full card or bank account details.
5.4 Failed Payments
If a payment fails, Retane will automatically retry the following day. Where payment remains unsuccessful following the initial retry, services may be paused until the outstanding balance is settled. If payment remains unsuccessful for 14 days, your account will be suspended and all associated data, including your website and hosted content, will be permanently deleted. You will be notified prior to deletion wherever reasonably practicable.
5.5 Refunds Subscription payments are non-refundable. No refunds will be issued for partial billing periods, unused services, or mid-cycle cancellations. This does not affect any statutory rights you may have.
5.6 No Setup Fees All services are billed as subscription-only. There are no separate setup fees unless otherwise agreed in writing.
Cancellation & Termination
6.1 Cancellation by You You may cancel your subscription at any time via the Retane Client Portal or by contacting support at [email protected]. Upon cancellation, your services will remain active until the end of your current billing period, at which point your subscription will end automatically. No refund is due for any remaining days in that billing period.
6.2 Termination by Retane We reserve the right to suspend or terminate your account immediately and without prior notice if:
You fail to meet payment obligations as set out in Section 5
You breach any provision of these Terms
You engage in unlawful, abusive, harmful, or offensive behaviour toward Retane staff or representatives
Continuing to provide services would expose Retane to legal, reputational, or financial risk
6.3 Effect of Termination Upon termination of your subscription:
Access to all services will cease
All associated client data, websites, and hosted content will be permanently deleted from our systems in accordance with our Privacy Policy
Any outstanding fees remain due and payable in full
Prior to permanent deletion, Retane will send the client a data export notice by email, providing a minimum of 7 days to request an export of their data. After this period, all data will be permanently deleted and cannot be recovered.
AI Tools, Automation & Automated Systems
7.1 Nature of AI & Automation Services Where artificial intelligence tools, chatbots, automated messaging, AI lead management systems, or similar systems are deployed as part of your services, you acknowledge and agree that:
AI-generated content and automated responses are produced by machine-learning systems and may not always be accurate, appropriate, complete, or suitable
Retane does not guarantee the accuracy, reliability, or fitness for purpose of any output produced by AI tools or automated systems
AI systems may occasionally produce unexpected, incorrect, unintended, or inappropriate outputs
7.2 Client Responsibility You are solely responsible for:
Reviewing and monitoring all AI-generated content and automated responses associated with your account
Ensuring AI tools and automations are used in compliance with all applicable laws
Any consequence arising from AI-generated content communicated to your customers, prospects, or any third party
7.3 No Liability for AI Errors Retane Ltd accepts no liability whatsoever for any errors, omissions, misstatements, or inappropriate outputs produced by AI tools, chatbots, AI lead management systems, or automated systems delivered as part of our services. This includes, without limitation, any reputational damage, financial loss, missed opportunity, missed lead, customer complaint, or regulatory consequence arising from such outputs.
Booking & Appointment Systems
Where Retane provides online booking, scheduling, or appointment management as part of your subscription (including AI-powered automated appointment booking):
Booking systems are provided as a tool to assist with managing enquiries and appointments
Retane does not guarantee booking accuracy, availability, or attendance
Retane is not responsible for missed bookings, double bookings, no-shows, notification failures, calendar sync issues, or any loss of revenue arising from the use of booking systems
Clients are responsible for monitoring and managing their own bookings and calendars at all times
Social Media & Reputation Management
9.1 Social Media Content Where social media posting is included in your plan, Retane will publish content to your nominated social media accounts on your behalf. All visual content posted is provided by the Client and must consist of the Client's own work, images, and materials. Retane will write captions to accompany this content at its discretion. If you are not satisfied with a caption following publication, you may request an amendment and Retane will update it. Retane does not create, source, or produce visual content on behalf of the Client, and is not liable for any content provided by the Client that infringes third-party rights.
Where a member of the Retane team has requested content from the Client and the Client fails to supply it promptly or at all, Retane accepts no responsibility for missed, delayed, or unpublished posts. Retane's posting obligations are conditional on the Client providing sufficient content in a timely manner. No compensation, credit, or service adjustment will be due in respect of posts that could not be made due to the Client's failure to supply content.
9.2 Review Management Where review management is included in your plan (including AI-powered review responses under AI Lead Management Plans), Retane will manage and respond to reviews on your behalf using reasonable skill and care. Retane is not responsible for the content of reviews posted by third parties, nor for any reputational impact arising from such reviews.
9.3 No Guaranteed Outcomes Retane does not guarantee any specific number of reviews, follower growth, engagement levels, or business outcomes resulting from social media or reputation management services.
Limitation of Liability
10.1 No Liability for Indirect Loss To the fullest extent permitted by law, Retane shall not be liable for any:
Loss of profits, revenue, or anticipated savings
Loss of business, contracts, or opportunities
Missed leads, enquiries, or sales
Reputational damage or loss of goodwill
Data loss arising from account suspension, termination, or third-party failures
Indirect, consequential, or special loss of any kind
whether or not such loss was foreseeable or Retane had been advised of the possibility of such loss.
10.2 Cap on Direct Liability Our total aggregate liability to you for direct loss arising from these Terms, whether in contract, tort (including negligence), or otherwise, shall not exceed the total fees paid by you to Retane in the 3 months immediately preceding the event giving rise to the claim.
10.3 Exceptions Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under English law.
Third-Party Services, Force Majeure & Uptime
11.1 Third-Party Services Retane uses third-party providers to deliver parts of its platform, including hosting, payment processing, SMS delivery, email services, analytics, booking systems, and other tools. While we carefully select our providers, Retane is not liable for any issues, outages, changes, or data loss caused by third-party services. Third-party services may change, suspend, or discontinue features without notice.
11.2 Force Majeure Retane is not responsible for any interruption, delay, or loss caused by circumstances beyond our reasonable control, including natural disasters, fire, flood, power outages, internet outages, cyber-attacks, government action, or other events outside our control.
11.3 Service Availability Retane aims to provide 99.9% uptime across all services. Occasional downtime may occur for maintenance, updates, or technical issues. We are not liable for minor or temporary interruptions to service.
Intellectual Property
12.1 Retane's Intellectual Property All platform software, templates, automation workflows, AI configurations, AI prompt engineering, systems, processes, frameworks, and Retane branding remain the exclusive intellectual property of Retane Ltd. Nothing in these Terms transfers ownership of any of these to you.
12.2 Client Content You retain ownership of all content, branding, logos, and materials you provide to Retane. You grant Retane a non-exclusive licence to use such materials solely for the purpose of delivering your services.
12.3 Deliverables Upon full payment of all outstanding fees, you will own the website content and creative assets specifically produced for you. This does not include underlying systems, templates, platforms, automation frameworks, AI configurations, or infrastructure used to build and deliver your services.
12.4 Prohibited Use You may not copy, reproduce, resell, reverse-engineer, or repurpose any systems, workflows, processes, templates, or methodologies developed or provided by Retane without our express written permission.
Data Protection & Privacy
13.1 Data We Collect In order to provide our services, we collect and process the following categories of personal and business data:
Full name
Email address
Phone number
Business address
Payment information (processed and stored securely via our payment processor)
13.2 Data Controller & Processor Roles For the purposes of UK GDPR and the Data Protection Act 2018:
The Client acts as the Data Controller in respect of all personal data collected, processed, or stored through their website, booking systems, forms, and communication tools
Retane acts as a Data Processor on behalf of the Client, processing personal data only as necessary to provide the subscribed services and in accordance with the Client's instructions
13.3 Client's Data Obligations The Client confirms that all personal data provided to or processed through Retane has been collected lawfully. The Client is responsible for:
Determining the lawful basis for processing personal data
Obtaining and managing all required consents and permissions
Ensuring the accuracy, security, and legality of all data supplied
Compliance with UK GDPR, PECR, and any other applicable data protection or electronic communications laws
Retane is not responsible for unlawful data collection, misuse of personal data, or regulatory penalties arising from the Client's failure to comply with their data protection obligations.
13.4 Website Legal Policies All client websites hosted on Retane will include a Privacy Policy and Cookies Policy provided by Retane. Clients acknowledge and agree to use these policies as the legal data protection notice for their own sites. Current versions can be viewed at:
13.5 Further Information Full details of how Retane processes personal data are set out in our Privacy Policy.
13.6 Platform Access To set up, configure, and maintain services on your behalf, you grant Retane Ltd authorised access to any CRM, messaging platform, or third-party account necessary to deliver the agreed services. Retane will access these accounts solely for the purpose of delivering your services and will not use this access to view, export, modify, or share your data beyond what is strictly necessary. If you require access to your own CRM or platform account at any time, you must submit a request to Retane in writing to [email protected]. Retane will respond to written access requests within one business day.
13.7 Data Portability and Cancellation All customer conversation data, contact records, and booking information collected through your services is stored within your own platform account. Retane does not hold or store this data independently. Where your customers make a subject access request or any other request under UK GDPR or applicable data protection legislation, you are solely responsible for fulfilling that request. If you require access to your platform account to do so, you must request this in writing in accordance with Section 13.6. Upon cancellation of services, you are solely responsible for requesting access to and exporting any data you wish to retain before services are deactivated. Retane is not liable for any data loss resulting from your failure to request access or export your data prior to cancellation. Retane will not initiate data exports on your behalf.
Priority support is included for Growth Elite plan subscribers. Priority WhatsApp support is included for AI Lead Management Premium plan subscribers.
Client Responsibilities
Clients must:
Not use the platform or any Retane service for illegal, harmful, or fraudulent activities
Not engage in abusive, offensive, or threatening behaviour toward Retane staff or representatives
Ensure all data uploaded to or processed through the platform complies with applicable data protection laws
Provide accurate and complete information required for the delivery of services
Ensure Retane has the necessary permissions and access to any third-party accounts (e.g. social media platforms) required to deliver services
Referral Programme
Retane may offer an optional Referral Programme allowing existing clients to refer other businesses in exchange for rewards such as a discount on their next billing period's subscription.
Eligibility: Participation is open only to active Retane subscribers in good standing. The referred business must be new to Retane and not a previous subscriber. Each referral must be submitted through Retane's official referral form.
Reward Conditions: Rewards are granted to the referrer only, once the referred business successfully completes registration and their first payment is processed. Rewards cannot be exchanged for cash, transferred, or combined with other promotions. Multiple referrals may be submitted, but each referred business only qualifies once.
Fair Use: Self-referrals or fraudulent submissions are strictly prohibited. Referrers must confirm they have obtained consent from the referred business before submitting their details, in accordance with data protection laws. Retane reserves the right to withhold or revoke rewards if abusive or fraudulent activity is detected.
Changes: Retane may amend, suspend, or discontinue the Referral Programme at any time without prior notice. Continued participation constitutes acceptance of any changes.
Indemnification
You agree to indemnify, defend, and hold harmless Retane Ltd, its directors, employees, and agents from and against any claims, losses, damages, costs, and expenses (including reasonable legal fees) arising from:
Your use of or misuse of our services or platform
Your breach of these Terms
Any content or materials you have provided to us
Hosting or publishing illegal or infringing content through our platform
Any claim by a third party arising from AI-generated content or automated systems delivered under your subscription
Your failure to comply with applicable data protection or other legal obligations
Confidentiality
Both parties agree to keep confidential any proprietary or sensitive business information disclosed during the course of this agreement and not to disclose such information to any third party without prior written consent, except where required by law.
Dispute Resolution & Governing Law
19.1 Good Faith Resolution In the event of any dispute arising from these Terms or the use of Retane's services, both parties agree to first attempt to resolve the matter in good faith through discussion and negotiation. Formal legal proceedings should only be pursued if a resolution cannot be reached through this process.
19.2 Governing Law These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes are subject to the exclusive jurisdiction of the courts of England and Wales.
Changes to These Terms
Retane may update these Terms at any time. Where changes are material, we will provide at least 30 days' written notice by email or via our platform. Updated Terms will be published at https://www.retane.co.uk/terms. Continued use of the platform following that period constitutes acceptance of the updated Terms.
General Provisions
21.1 Entire Agreement These Terms, together with our Privacy Policy, constitute the entire agreement between you and Retane Ltd and supersede all prior agreements, representations, or understandings, whether written or oral.
21.2 Severability If any provision of these Terms is found to be invalid, unlawful, or unenforceable, that provision shall be severed from the remainder of the Terms, which shall continue in full force and effect.
21.3 Waiver Failure by Retane to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision.
21.4 No Assignment You may not assign or transfer any rights or obligations under these Terms without Retane's prior written consent.
Standalone AI Booking Bot Services
22.1 Scope This section applies to clients who subscribe to Retane's AI booking bot service as a standalone product, independent of any other Retane subscription plan. Where a client subscribes to both a standalone bot service and a wider Retane subscription plan, both this section and all other applicable sections of these Terms apply.
22.2 What Is Included The standalone AI booking bot service includes the setup, configuration, hosting, and maintenance of an AI-powered conversational booking assistant deployed across the client's nominated channels. The specific channels, features, and configuration will be agreed at onboarding and documented in the client's intake form. Any changes requested after go-live may be subject to additional charges.
22.3 What Is Not Included Unless explicitly agreed in writing, the standalone bot service does not include website design, social media management, review management, SEO, or any other service listed in Section 2. The bot is a standalone tool only.
22.4 Client Responsibilities The client is solely responsible for:
Providing accurate business information, working hours, calendar access, and any other details required to configure the bot correctly at onboarding
Ensuring all third-party accounts required for bot deployment, including but not limited to Instagram, WhatsApp Business, and Facebook, are active, accessible, and in good standing
Monitoring all conversations handled by the bot on an ongoing basis
Ensuring the bot's responses remain accurate, appropriate, and compliant with applicable laws as their business changes
Notifying Retane promptly of any changes to working hours, services, pricing, availability, or any other information that may affect the bot's responses
Obtaining any consents required under PECR, UK GDPR, or any other applicable legislation before deploying automated messaging to their customers
22.5 No Guarantee of Performance Retane does not guarantee that the bot will successfully book any specific number of appointments, convert any specific number of leads, or produce any specific business outcome. The bot is a tool to assist with enquiry handling and appointment booking only. Results will vary depending on factors outside Retane's control including but not limited to lead quality, channel performance, and client responsiveness to flagged issues.
22.6 Third-Party Channel Dependency The bot operates across third-party channels including Instagram, WhatsApp, Facebook Messenger, SMS, and others. Retane is not responsible for any disruption, limitation, policy change, account suspension, or outage caused by any third-party platform that affects the bot's ability to operate. No refund or service credit will be due in such circumstances.
22.7 Bot Accuracy and Outputs As set out in Section 7, AI-generated responses may occasionally be inaccurate, unexpected, or inappropriate. The client acknowledges this and accepts that Retane bears no liability for any consequence arising from bot outputs, including but not limited to missed bookings, incorrect information communicated to a customer, reputational damage, or any financial loss.
22.8 Ongoing Prompt and Configuration Changes Retane will make reasonable efforts to refine and update the bot's configuration in response to issues identified by the client. The client acknowledges that prompt engineering and AI configuration is an iterative process and that not all desired behaviours can be guaranteed. Retane reserves the right to limit the number of configuration change requests included within a billing period.
22.9 Calendar and Booking System Where the bot is connected to the client's calendar for appointment booking, the client is responsible for ensuring their calendar is kept up to date and accurately reflects their availability at all times. Retane accepts no liability for double bookings, missed appointments, or scheduling errors arising from inaccurate calendar data provided by or maintained by the client.
22.10 Pricing and Billing Standalone bot services are billed on a monthly rolling basis as set out in Section 5. Pricing for standalone bot services will be confirmed at onboarding. All other payment terms in Section 5 apply in full.
22.11 Cancellation Cancellation of a standalone bot service is subject to the terms set out in Section 6. Upon cancellation the bot will be deactivated at the end of the current billing period. No refund is due for any remaining days in that billing period.
AI Lead Management Services
23.1 Scope This section applies to clients who subscribe to any AI Lead Management Plan (Starter, Advanced, or Premium) as set out in Section 3.2. Where a client subscribes to both an AI Lead Management Plan and a Website & Digital Growth Plan, both this section and all other applicable sections of these Terms apply.
23.2 What Is Included AI Lead Management Plans include AI-powered tools for managing inbound enquiries, automated appointment booking, lead notifications, and related services as described in Section 3.2. The specific features included depend on the plan tier selected.
23.3 Retane-Provided Business Number Where the Advanced or Premium plan includes a missed call text-back feature, Retane will provide the client with a dedicated business phone number. This number is owned and managed by Retane and is provided solely for use in connection with the subscribed services. Upon cancellation or termination of the subscription, the Retane-provided number will be deactivated and cannot be ported or transferred to the client or any third party.
23.4 Client Responsibilities In addition to the general client responsibilities set out in Section 15, AI Lead Management clients are solely responsible for:
Providing accurate business information, services offered, pricing, working hours, and availability required to configure the AI system correctly at onboarding
Keeping their calendar up to date and accurately reflecting availability at all times
Monitoring AI-handled conversations and appointments on an ongoing basis
Notifying Retane promptly of any changes to their business that may affect the AI system's accuracy
Ensuring compliance with PECR, UK GDPR, and any other applicable legislation relating to automated communications
23.5 No Guarantee of Performance Retane does not guarantee that the AI Lead Management system will book any specific number of appointments, convert any specific number of leads, reduce missed calls by any specific amount, or produce any specific business outcome. The system is a tool to assist with lead handling and appointment management only. Results will vary depending on factors outside Retane's control, including lead quality, enquiry volume, and client responsiveness.
23.6 Billing Cycle AI Lead Management Plans are billed every 4 weeks (28 days) in advance, as set out in Section 5.1. All other payment terms in Section 5 apply in full.
23.7 Cancellation Cancellation of an AI Lead Management Plan is subject to the terms set out in Section 6. Upon cancellation, all AI services and the Retane-provided business number (if applicable) will be deactivated at the end of the current 4-week billing period. No refund is due for any remaining days in that billing period.
General Application to All Services
24.1 Scope These Terms apply in full to any and all services, tools, systems, automations, configurations, consulting, or deliverables provided by Retane Ltd to the Client, whether or not such services are specifically described in these Terms. This includes any bespoke, custom, or ad hoc work agreed between Retane and the Client.
24.2 Custom & Bespoke Services Where Retane provides services not specifically listed in Section 2 or described in any other section of these Terms, the scope, inclusions, and pricing will be confirmed in writing at onboarding or prior to commencement. In the absence of a separate written agreement, all provisions of these Terms apply in full, including but not limited to Sections 5 (Payment), 6 (Cancellation), 7 (AI & Automation), 10 (Limitation of Liability), 12 (Intellectual Property), 13 (Data Protection), and 17 (Indemnification).
24.3 No Guarantee of Outcomes Retane provides tools, systems, and services only. Retane does not guarantee any specific business outcome arising from any service, regardless of whether that service is listed in these Terms.